Privacy Policy

Effective Date: September 15, 2025

Sullivan Veterinary Services, LLC, doing business as Bloom Veterinary ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you engage with our services, visit our website, or communicate with us, including through SMS text messaging.

1. Information We Collect
We may collect the following types of personal information ("Personal Data"):

  • Contact Information: Name, address, email address, phone number
  • Pet Information: Pet name, species, breed, medical history
  • Appointment and Communication Records: Notes, messages, call/text history
  • Payment Information: Billing address and limited payment details (handled through secure third-party processors)
  • Technical Information: IP address, browser type, device information (when using our website)

2. How We Use Your Information
We use your information to:

  • Provide veterinary services and client support
  • Schedule and manage appointments
  • Communicate via email, phone, and SMS, including reminders and updates
  • Process payments and manage billing
  • Improve our services and client experience
  • Comply with legal and regulatory obligations


3. Text Messaging and SMS Communication
By providing your phone number, you consent to receive SMS text messages related to your care or service with Bloom Veterinary. These may include appointment confirmations, reminders, and relevant updates.

Sullivan Veterinary Services LLC may disclose Personal Data and other information as follows:

Third Parties that Help Provide the Messaging Service:
We will not share your opt-in to an SMS short code campaign with a third party for purposes unrelated to supporting you in connection with that campaign. We may share your Personal Data with third parties that help us provide the messaging service, including, but not limited to, platform providers, phone companies, and other vendors who assist us in the delivery of text messages.

Additional Disclosures:
We may disclose the Personal Data to our affiliates or subsidiaries; however, if we do so, their use and disclosure of your Personal Data will be subject to this Policy.

All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

You may opt out of SMS communication at any time by replying “STOP” to any message or contacting us directly.

4. Direct Mail Retargeting
From time to time, we may run direct mail ads, including using a third party service to match browser cookies to your mailing address. We then use another company to send special offers through the mail on our behalf. Our company never receives or stores any of this information and our third parties do not provide or sell this information to any other company or service.

To opt-out of receiving our direct mail, please see Section 7 below. We will honor those requests, but please understand that it may take up to 21 days for such mailings to end.

5. Data Sharing and Disclosure
We do not sell your Personal Data. We may share it only with:

  • Service providers and partners necessary to deliver our services
  • Regulatory or legal authorities if required by law
  • Affiliates and subsidiaries (as described above)


6. Data Security
We take reasonable measures to protect your Personal Data using industry-standard safeguards. However, no method of transmission over the internet or mobile networks is 100% secure.

7. Your Rights and Choices
You may request to:

  • Access or correct your personal information
  • Opt out of marketing communications
  • Delete your information, subject to legal or business record-keeping requirements


To make a request, contact us at hello@bloomveterinary.com.

8. Children’s Privacy
Our services are not intended for individuals under the age of 18. We do not knowingly collect information from children.

9. Changes to This Policy
We may update this Privacy Policy periodically. When we do, we will revise the “Effective Date” above and notify you as appropriate.

10. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us. Mailing address: Bloom Veterinary, 16220 N Scottsdale Rd, Suite 300H, Scottsdale, AZ 85254.